Did you know that over a quarter of websites around the world are powered by WordPress?
And, it’s not just small sites that use WordPress as 30% of the world’s top 1000 websites, including Forbes and Sony Music, use the off-the-shelf CMS platform. So, if it’s good enough for them, it’s definitely good enough for your business. Still not convinced? Read on for 6 reasons you should choose WordPress.
1. It’s free
Yes, you read that right. If you choose the self-hosted version of WordPress then it’s completely free to download and install on your own hosting account. There are many other content management platforms on the market, but none of them are anywhere near as popular or well supported as WordPress. If you have a problem with a WordPress website then there is a great online community that can help you out, not to mention a huge number of specialists such as the team at FirstFound who can help.
It’s hard to believe how far WordPress has come over the years. Originally developed as a blogging system, it has grown into one of the most versatile and powerful open-source content management systems for building websites. Its built-in WYSIWYG (what you see is what you get) editor makes adding new text, uploading images and managing your website a breeze.
3. Built for SEO
According to Google’s former head of web spam, Matt Cutts, “sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues”. Thanks to the way that WordPress is built you can be confident that you are choosing a platform that can rank well on Google.
4. Unlimited functionality
Want to create an online shop? Or, do you just want to create a simple brochure site to show off your business? With WordPress as your platform of choice, there really is no limit to the functionality of your website. There are literally thousands of plugins available for WordPress that help you customise your site.
Thanks to the huge community of developers who work on WordPress it is regularly updated with security patches to help stop hackers exploiting vulnerabilities. It is one of the most secure and reliable CMS platforms available on the market. Security can be further enhanced by using free security plugins and by installing an SSL certificate on the web server.
Believe it or not, we still come across client websites that are not mobile-friendly. We can’t emphasise enough how important it is to have a mobile friendly website, not only because more than 50% of all Google searches are made on mobile devices, but also because Google has switched to a mobile-first indexing model. This means that Google really is focused on delivering the best user experience to mobile users.