Issue 14

Summer Edition

Spotlight On… Responsive Web Design

Spotlight on Responsive Web Design

If you're reading Optimise, then the chances are that you're the proud owner of a business website. You'll know all about the importance of great design and expert development, and how using professional designers will lead to a more attractive, effective site. So we're not going to tell you about all of that.

This issue, we want to focus on one aspect of what our web design department does. Something that experts think will be extremely important in the coming years.

We're going to tell you about responsive web design.

What is Responsive Web Design (RWD)?

Since businesses started using the internet, websites have been designed with desktop computer monitors in mind. They're designed to be shown on a large screen, with plenty of space and room. This approach has worked brilliantly for two decades, and still works now.

As long as your customer is viewing your site on a desktop computer.

But more of us aren't using desktop computers as our main method of searching the web. The chances are that you're reading this on a tablet, or a smartphone screen – smaller display areas with different design requirements.

Responsive web design creates websites that adapt to the screen that you're viewing them on. Elements will move and change, in order to make the best use of the available space, leading to sites that are just as striking on a 4" smartphone screen as they are on an 18" computer monitor.

Why is Responsive Design Important?

The simple answer is because over half of adults in the UK are using mobile devices to access the web. That means half of your clients are seeing a site that's not designed to be viewed on the device they're using.

But RWD isn't all about not losing business. A great responsive site can improve your online fortunes too. Google has announced that they will rank mobile-friendly sites higher for searches done on phones and tablets – meaning more business coming your way.

Even better, over £7.5 billion of sales were made on mobile devices in the UK last year, showing that your customers are becoming ever more ready to make purchases using their mobiles.

Do I Need a Responsive Website?

If your website's visitors are increasingly using mobile devices instead of desktop computers, then it's time to think about investing in RWD.

As you can see above, a responsive site can increase both visits to your websites, and the volume of online sales your company makes. And with mobile internet usage on the rise, the figures we've quoted are only going to rise in the coming months and years.

FirstFound will help you claim your share of the mobile market. To see what we can do, call our expert web designers on 0161 909 3411.

When you're reaping the rewards of an increase in mobile sales, you'll be glad that you did.