In This Issue:

Interesting Fact!

Election Coming – Politicians Embrace Twitter With obvious results. The Conservative’s #cashgordon site tried to stir up a debate about Gordon Brown’s leadership, and ended up being hijacked by Twitter pranksters.

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Loving Your Skin

When beauty business owner Sue Tracey heard there was a recession on the way, she was understandably concerned.  The retail fashion side of her business had already taken a bashing from the ‘big boys’ like Matalan and Tesco, as they churned out cheap, ‘disposable’ clothes.  But three months into the credit crunch, whilst the majority of Britain’s businesses were battening down the hatches, Sue’s online cosmetic sales had already doubled!

Financiers call it ‘the lipstick index’. When money is tight women downsize from dresses and shoes, to lipstick and spa creams.

Sue Says, “At the end of 2008, I was really concerned for the fashion shop and the beauty salon.  But whilst the fashion side suffered, cosmetic sales went through the roof and we have found ourselves investing in more product ranges.  It seemed mad at the time that there was one of the worst world recessions going on, and yet our sales were doubling by the day.”

Latest figures show sales in the UK beauty market has risen 7.4% to £1,200million. Face foundation and lipstick (red in particular) are the biggest sellers nationwide, according to Boots.

Adds Sue, “Apart from the figures, there is plenty of anecdotal evidence of why we have thrived in the recession.  Clients often comment that by investing in make-up and products, they are compensating for not being able to afford expensive holidays or clothes.”

It seemed mad at the time that there was one of the worst world recessions going on, and yet our sales were doubling by the day.