Why Pay Per Click Should Get Your Tick!
If you want the best, fastest and most sure-fire way of advertising on the web - then pay per click (PPC) is for you.
But what is it? - Well, in simple terms, PPC is the method used to put your business in the sponsored listings appearing at the top of any internet search and results pages.
There are lots of companies out there offering PPC advertising, but, by far the most effective, is Google’s program called AdWords.
Hardly surprising when research reveals more than 80% of internet users fire up Google as their search engine.
Hence the reason that ‘googling’ has gone from being a slang term to a transitive verb in English-language dictionaries!
Yahoo is the other most popular PPC program. Yahoo's ‘Overture’ works through partner sites like MSN and Alta Vista. Through these many sites it is possible to reach over 90% of internet users. It’s enough to make you want to shout: “Yahoo!”
To make the best pay per click ad campaign, you have to bid on keyword phrases that work best for you, write the most effective ads and have a strong, quality landing page when they click on your ad. The price of some keyword phrases is extraordinarily high, so picking the right phrases immediately is important.
If you know how to catch the customer's attention and offer them a perfect presentation, you will get the sale almost every time.
Pay per click advertising campaigns can be a mega-hit if your ad is well written and your target site helps to complete the sale with the customer. Without these elements, PPC advertising is simply a waste of your valuable time and money. Having the same company manage your natural rankings as well as your PPC can have enormous benefits too - it makes good business sense.
Here are the most important things to remember when planning a PPC campaign:
- Keyword research: Understanding and researching your company, as well as your competitors, is crucial to the success of your AdWords campaign.
- Optimised Ad copy: Relevant and well written Ad copy is vital to your PPC campaign, because it is the first thing the potential customer will read. Non relevant or badly written Ad copy will simply not get any traffic.
- Custom in-house reporting: Unifying your AdWords and natural ranking reports is a good way to streamline your online marketing strategy.
- Landing pages: It’s pointless getting traffic to your site if the page they land on is not relevant to their search. Having the perfect landing page can be the difference between a sale and a lost customer.
- Target
markets and times: Adverts can be targeted to people in particular cities, postcodes, regions or countries - or even on particular days or times of the day if you wish! - Campaign optimisation: By measuring conversions, results, traffic and many other factors you can monitor and optimise your AdWords campaigns to ensure the best performance for the lowest cost. New competition and changing user behaviour means that an unmanaged campaign quickly loses its edge and becomes expensive, offering poor returns.
- Flexibility: You can spend as much or as little as you want each month keeping you in full control of your advertising costs.
- Pay only for what you get: You only pay when someone actually goes to your site and looks around. This makes pay per click one of the few forms of advertisement where you can see a direct correlation between what you spend and what results you will see.
FirstFound are a Google Qualified Company and have 10 years’ experience in internet marketing. Our team of highly trained AdWords experts will create, set up and monitor your AdWords campaign, in such a way that not only will you get an expertly managed operation, but you will get the best return on your investment available in pay per click.
In this first issue of Optimise we are offering existing SEO customers the unprecedented opportunity to try PPC at an introductory rate of 50% off initial set up fees - which on our standard service would be £150. Call us now on 0161 909 3400 quoting code PPC01 or Click here to take advantage of this exceptional offer.