Old Spice’s YouTube campaign comes up smelling of roses

No doubt you’ll have seen Old Spice’s latest TV advert, starring “The Man Your Man Could Smell Like” – aka actor Isaiah Mustafa. But you might have missed the YouTube campaign, featuring Mustafa answering questions from the public. In the shower. Dressed only in a towel.

Americans loved it, with the company’s sales figures going through the roof. So what are you waiting for? Grab your webcam and hit the showers.

Red Bull’s Facebook Page has wings!

Red Bull’s Facebook page has over 22 million subscribers. Why? Because they’ve built a professional Facebook page that offers everything their target customers want. Competitions, games, a Twitter feed showing the musings of famous athletes, and an online TV channel all feature.

It’s a great example of how giving people what they want will extend your reach and cement your brand’s popularity.

Teletext gain an unsporting AdWords advantage

One of best things about AdWords campaigns is their ability to react to trends. And Telextext Holidays used that to their advantage this summer. When David Haye lost his world heavyweight boxing belt and footballer Carlos Tevez claimed he hated Manchester, the travel company put up AdWords adverts targeting people looking for news on the sportsmen.

Hundreds of thousands of impressions later, and Teletext had generated a huge amount of business from just two very cheeky (and very cost-effective) adverts.

Brilliant blog post helps The Chive tap into the world’s media

When you combine a pretty girl with a tale of workplace dissatisfaction, you’re guaranteed to turn a few heads. So when comedy blog The Chive ran a series of pictures showing a photogenic young woman handing in her resignation via a whiteboard slideshow, the world went mad.

The story turned out to be a hoax, and the quitter was actually an actress, but it didn’t matter. By the time The Chive owned up, the story had made The New York Post and The Daily Telegraph, generating over a million hits in just a few days. That’s effective marketing.

The Football League prove that Twitter’s not just for twits

While the Football League’s never going to win as many column inches as the Premier League, they’re generating just as many Twitter followers – solely by doing everything right.

The official league account doesn’t just advertise football matches. Competitions are run, important announcements are made, and fans’ comments are retweeted in order to promote discussion.

In return, nearly 40,000 people follow the account, allowing The Football League to advertise to a huge number of engaged and interested followers.