Crown Celebrations
For over 20 years, Crown Celebrations have provided a comprehensive party and wedding planning service to clients across the Peak District. But when they launched their discount fancy dress website, they found that they’d need to reach a much wider audience.
Stocking everything from fearsome Halloween costumes to festive fancy dress, CheapestFancyDress.co.uk have a range of products that they can deliver across the UK. So they needed to reach customers from Cornwall to Caithness – not just their native Cumbria.
Despite a recession, government cuts and a general downturn in spending, being listed on Google, Yahoo and Bing has helped CheapestFancyDress.co.uk attract customers from all over the UK - becoming one of FirstFound’s greatest success stories in the process.
Crown Celebrations Managing Director Patrick Bisset explains:
“We knew that the best way to be seen by a far wider audience was to get our new website listed on the search engines. We just didn’t really know how to make that happen.”
To make Patrick’s task just a little bit harder, he found himself besieged by various search engine optimisation companies, each offering conflicting advice. But one company that Patrick spoke with stood out from the crowd. That company was FirstFound. Patrick tells us why:
“We spoke to what seemed like dozens of different search engine optimisation and marketing companies, all promising and guaranteeing lots of different things. And then we spoke to FirstFound. From the start, they were open and honest with us. They sounded much more genuine than the competition, not promising what they could do, but recommending what they could do to help us.
And it’s worked. We’ve been with FirstFound since 2008, and since then our fancy dress business has continued to grow. Despite the recession, our turnover in 2009 and 2010 doubled.
Even better, 75% of our business now comes through the Internet!”
With fancy dress fast becoming a staple of parties across the British Isles, it looks like Crown Celebrations will see even more success in years to come. So if you’re looking to dress up as anyone from Mr/Miss World to a 70s Disco Diva, you’ll know where to look!
Patrick Bisset
Managing Director, CheapFancyDress.co.uk & Crown Celebrations
www.cheapestfancydress.co.uk