The Hardwicke Collection
Online gift shop has the search engines all wrapped up
A family run gift shop has been gifted the top spot on the search engines after signing up with FirstFound.
The Hardwicke Collection, co-owned by Pennie Bradley, was relying on customers visiting their shop in Birmingham. Now, after having their website optimised by FirstFound, The Hardwicke Collection have customers all over the globe!
“We set up our website in 2006, a few months later, FirstFound took charge of our website and our sales improved significantly. Now we are selling abroad every year. Some gifts are sold to America, Canada, Ireland. We have even sent gifts to Australia, Iceland and Finland.”
Selling online made sense to Pennie, as her range of products and services could be described as ‘eclectic’.
“We sell lots of personal gifts for birthdays, weddings and driving tests, but we also supply corporate and business gifts such as ink blotters, letter openers and the like. We can even make custom items and one-off gifts for those really special occasions.”
It’s not all about online sales for The Hardwicke Collection though, having an easy to find website does have benefits when it comes to people selling Pennie’s products. Pennie explains,
“When we were first in business and people wanted to sell our products, they would either have to purchase a photo for themselves or ask for a photographic transparency of our brochures to use in their brochures. Now it's simple, they can just visit our website and view all of our products!”
Pennie BradleyHardwicke Collection
www.wrappedandready.co.uk