Aiden Kent
"I get a hit out of you" - says Frank Sinatra tribute singer as ‘website wizardry’ trebles bookings
The number of enquiries I am now receiving has increased since my website was optimised and they are translating into firm bookings.
A Frank Sinatra tribute singer has notched up more hits in seven months than ol’ blue eyes did in a lifetime . . . on his website that is.
Big band star, Aiden Kent, 46, hired a team of search engine consultants to swing him to the top of the results pages.
And the outcome has been astonishing – business TREBLING – and royal and celebrity-studded bookings flooding in worldwide. Among the A-list stars enjoying his shows earlier this year, are British beauty Liz Hurley and American actress Melanie Griffith. They both danced the night away at Dubai’s Atlantis Palm hotel bash, hosted by shoe guru, Kurt Geiger, in March.
Says Aiden: "I performed for them with a huge swing band. I had to keep pinching myself! "
The silky-voiced singer has also won a two month contract at a string of Monarch hotels and performed for Saudi Kings and catwalk models at this year’s Dubai World Cup – a huge horse racing and social event out there.
On October the 4th he will perform at Britain’s biggest wedding fair at London’s Earls’ Court.
Aiden has been performing for six years after ditching his job as a London black cabbie and reinventing his career. But it wasn’t until last year, when he hired optimisation specialists FirstFound that business really took off. The nationwide company increased his visibility on the internet by using a complex technique known as SEO (Search Engine Optimisation). Adds Aiden: "Before FirstFound optimised my website I got around two to three calls per week. “Now I am easily receiving 15, which is amazing considering I am in niche market with a lot of competition."
"I am getting a lot of weddings and wedding fair enquiries since my website was optimised and they are translating into firm bookings. "
Like many people in business who had not heard of search engine optimisation, Aiden was skeptical about the service at first.
He says:"Another singer was using a different company from FirstFound and he had paid out a lot of money for no results. He strongly warned me against it. However another friend and his girlfriend, in the bridal business were using FirstFound and were amazed by their success, so I bit the bullet. I haven’t regretted it for one minute. FirstFound are very business orientated and totally professional – and for the monthly fee – and the returns I am getting it is very good."